Tivoli Hotels & Resorts
Brand & Visual Identity
Brand Strategy & Architecture
Visual Identity
Creative Ideation
Art Direction
Guidelines
An entirely new visual identity system and brand narrative for a collection of upscale European hotels, operating under the brand Tivoli.
It was important to call on their fantastic history of service, which had been a little forgotten, but also to think practically to ensure ease of application and international relevance.
The creation of a new monogram was central to a proud new interpretation of the brand.