A little bit about me

Experienced at every stage of the brand-building process – from strategy and creative ideation to production and post-production. Brand and visual identity, design and packaging, copywriting and art direction, TV, print, digital, motion graphics and even editing. The lot, really.

I’ve been lucky enough to work extensively in some great categories: Sport, Fashion, Hospitality, Environmental, Drinks, Entertainment, FMCG, Charity…


BIO:

Born and bred in Huddersfield, I went on to study film at the University of Derby. After a year in Australia and Japan, I took a position in New York at legendary creative agency Attik. It was there that I was exposed to some of the world’s most powerful brands, delivering campaigns in TV, Print and the fast-emerging digital space. MTV, HBO, Discovery Network and Kodak, to name a few.

In 2002 I returned to England, and set up a creative shop in London called Social. Over 10 years the agency would go on to create brand identity and creative campaigns for clients such as Hilton Hotels and Resorts, Renault, CapitalFM and The Big Lottery Fund, Clarks and Habitat. Along the way, a film and animation department was added where I cut my teeth as a director on music videos, TVC’s and branded content. By 2012 we owned a wonky, yellow building in Clerkenwell and had 20 staff.

Seeking a leaner way of working, I sold my shares in Social and started Slider, a streamlined creative collective focused on delivering results-driven, high level creative. Amazon, Netflix, Yo!Sushi, Hilton, Warner Bros, Discovery Networks, and Fashion Targets Breast Cancer were just a few of the clients we delivered integrated campaigns for. A passionate conservationist, I also always ensured that Slider carved out time for pro-bono clients such as Save the Rhino and Rewilding Britain.

Owning and running agencies, I have worn every hat in our industry. Creative Director, Strategist, Client Services, Human Resources, Director, Producer, and in my darkest hour, IT manager.

I now look forward to bringing my wealth of creative and management skills to other businesses.

Clients