SAii Hotels & Resorts

A collection of resorts based in Thailand and the Maldives, owned and operated by the Singha Estate. The brand required an overhaul to align with its ambitions for growth. This meant a clear strategic positioning, comprehensive culture guidance and planning, revised USP’s and a complete visual identity and design system designed to scale. The group plans for ambitious growth with new locations, including city based over the coming years and the brand needed to be designed to allow this flexibility.For City based locations the brand colours alter to a darker grey and light terracotta palette.

Brand Boilerplate:

A collection of hand-picked hotels & resorts in sought-after locations, actively promoting a culture of inclusivity and freedom from expectation.SAii believes that peace-of-mind is the ultimate luxury. That’s why they focus on the things that truly matter to their guests. Caring for local communities and the environment with active conservation efforts, promoting guest well-being, understanding personal guest needs and sustainably sourcing all produce as standard. At SAii, our heartfelt service and ethical ethos, alongside our deep love for the natural world, health and well-being, frees our guests from their travel worries, giving them the time and space they need to relax, unwind, and truly be themselves.

Agency Partnership Credit: velvetbadger.com