Save the Rhino

Brand & Visual Identity

Brand Strategy & Architecture
Visual identity
Creative Ideation
Art Direction
Guidelines

A cause close to my heart, I work with Save the Rhino on a pro-bono basis (freebie actually). This rebrand had the goal of freshening and modernising the charity to appeal to a broader demographic, and increase donations.

A full brand book, with a new look and feel, tone of voice.. the works.

Creative Director/Designer