Capital Fm

Visual Identity & Campaigns

Creative Direction
Strategy
Design
Campaign production

Over the course of several years I was the lead creative working to establish Global Radio to help get a foothold for each of its newly acquired brands. This meant creating a new visual identity for the umbrella brand Global, plus complete rebrands for Capital FM and Capital Xtra plus a brand refresh and guideline toolkits for each of LBC, Classic FM and XFM. During this time I also built brands for the newly conceived Summertime and Jinglebell balls, the flagship events for Capital. We went on to produce multiple campaigns and designs systems for the group including their charity brands and partnership brands such as The Big Music Project with The Big Lottery Fund.