Sky Protect

We took over the Sky Protect brand following a large scale launch. In the months following it became apparent that the brand lacked breadth and scope in application, since much of the focus had been put on above-the-line. As a consequence, the day-to-day use was proving tricky with limited flexibility and a lack of literal visual identity assets. This was compounded by the relative complexity of the product.

Despite Sky Protect being primarily a Home Insurance product, the USP is in Smart Tech and the reassurance Video Doorbells, Leak Sensors and Indoor Cameras can provide customers. So we were looking to build out a large scale suite of assets that would not only bolster the choices for daily comms in marketing, but also go a way to explaining the actual benefits that come with Smart Tech.

The process took around 6 months with a relatively small team to consider all aspects of visual identity for the brand as well as setting rules and guidance around it's future roll-out.

The process involved a large volume of product renders using C4D to create a library as well as extensive toolkit solutions for digital and above-the-line assets.